Sell Your Old Fridge To Your Neighbour

According to 2001 census, the average population density of Greater Mumbai is 24,605 persons per square kilometer. That means if you draw a circle of 564 meter radius around you, there will be over 24,000 people within that circle; and in places like Marine Lines the number will exceed 100,000! With such a high population density, even if you walk a few meters, you will encounter numerous people, who live quite close to you, but you have never seen them. Owing to physical proximity, you definitely want to interact with many of them for your business. But how do you connect to these people?

Yesterday, I was in Naushad’s office to get feedback on Chaupaati’s service. Naushad is a wholesaler of second sale refrigerators in Saki Naka, Mumbai. Over the past 8 years, he has worked hard and expanded his business from a local repair center to a wholesaler supplying refrigerators even in Pune and Karnataka.

Knowing the scale of his business, I was anticipating that Naushad, in his feedback, would ask us to connect him with wholesalers from other cities. But to my surprise, Naushad’s response was very different. He was pleasantly surprised that Mohammed, the buyer he connected with through Chaupaati, lives in Kajupada, just a few meters away from his office. Naushad immediately told him “Aap dukaan pe aake sidha maal utha lo” (You come to the shop and pick up the item).

Interestingly, Alexander Bell and Thomas Watson were just a few meters away when they first used the phone. Did they think that 132 years later, you can use phone to find a person in the suburbs of Mumbai who lives just a few meters away and who wants to buy the same product you want to sell? Call Chaupaati - 9222221947!