Entrepreneur Country

If you define an entrepreneur as someone who earns a living without being on the payroll of a registered business, then an absolute majority of earning Indians are entrepreneurs. These self-employed bread-earners hustle and haggle everyday to sustain hand-to-mouth living. These entrepreneurs keep the Indian engine running and are the key drivers of India’s GDP. With the increasing upward mobility of the bottom-of-the-pyramid, they would also become the primary growth drivers of the Indian economy.

Entrepreneurs dream. That’s what they do! Oscar Wilde said “All of us are in the gutter, but some of us are looking at the stars”. Entrepreneurs persistently look for new opportunities, and those who have a stable income consistently look for alternate sources of income. The mobile phone has become an important weapon for these entrepreneurs to discover new money-making opportunities and alternate income.

The mobile phone does not judge, it does not ask for a license or permit, it does not disable, it does not impose restrictions. The mobile phone is a medium that helps circumvent the brokers whose primary purpose is to gate-keep access and information, and helps short-circuit to brokers whose primary purpose is fulfillment and material movement. Services that enable such effect can greatly profit from accelerating the pace at which these entrepreneurs can enrich their own lives and set India on an explosive growth path.