Announcement: Build alternate channel for your brand with phone pe deal

So what was that thing about the gazelle waking up in Africa and the lion waking up and the gazelle running and the lion running faster? And the moral went something like - It doesn’t matter if you are a lion or a gazelle. When the sun comes up, you better be running.

In any case, this June Chaupaati will complete two years of our product going live. Like any startup, we made several iterations, added features, deleted features, adapted new technologies, changed business model, went through our lows, went through our highs, and everything else that would keep us alive. In essence, when the sun came up, we were running. (Note to self: Ask Kashyap to post a comprehensive note on our two year journey trying to crack the phone commerce scene.)

The reason I came out of my hibernation to post on this blog is this: the Chaupaati team is pretty excited with our new service offering - phone pe deal. (Well, it isn’t exactly new. But it really is newly packaged. Also, it should answer all questions on “how we do what we do” at one place). So …

phone pe deal is a service offering for exclusive brands who wish to create a direct sales channel across India over the phone and web. While brand reach through media and word-of-mouth is widespread, market reach is limited because of limitations of brick-and-mortar retail and distribution channels. phone pe deal is a way to fill that gap and acquire new customers in a risk-free and profitable way. Leading brands offering children’s products, magazine subscriptions and appliances are using phone pe deal to provide customers across India with a more convenient and accessible way to purchase their products from the comfort of their home.

Please visit the website and let us know what you think. Also check out case-studies on how brands like Amar Chitra Katha and Infomedia 18 are using phone pe deal. As always, we value your feedback a lot and are happy to hear from our users.