New group buying initiative by Chaupaati

Dear friends and associates:

In the recent past, consumer businesses worldwide have discovered the phenomenon of group buying. One deeply discounted deal on a product or service is made available to local consumers; if enough people buy within a set deadline, everyone gets the deal, else the deal is off. Just like one-click shopping and the social web, we believe that group buying is a great feature that many digital commerce businesses should incorporate in their platforms over the next few years. Chaupaati has taken a step in that direction by partnering with Brown Paper Bag to launch ThePotluck.in starting with Mumbai. To start, we will announce one cool deal in the lifestyle category every weekend targeted towards the hip & trendy Mumbai socialites. The launch deal on Friday, May 21 was FREE couple entry at Prive Colaba, one of the hardest clubs to get into in Mumbai. The deal closed at midnight on Sunday, May 23 with 43 coupons sold!

We would love to get your thoughts, opinions and feedback about this business; and products or services that can be offered at 50-80% off in return for an advance payment towards a minimum commitment. The current reach of ThePotluck.in is tens of thousands of elite professionals and business families in Mumbai, and growing virally every day. The idea is to catch the attention and grab the loyalty of these consumers with imaginative deals rather than use discounting to reach a different consumer set. If you would like to partner with us, get featured, advice us or participate in any other way, we would immensely value your patronage.

Enjoy ThePotluck.in - The weekend’s here, big deal!

Chaupaati team