Announcement: Future Group and Chaupaati Bazaar

Dear Customers:

Over the last two years, Chaupaati Bazaar - phone pe deal - has built a fast growing phone commerce marketplace selling mobiles, electronics, books, magazines, toys, gifts and other products & services directly to customers across India in partnership with dozens of brands and retailers. Till date, our platform has supported hundreds of thousands of phone calls and tens of thousands of orders with happy customers across 150+ Indian cities.

I am delighted to share with you that Chaupaati Bazaar will now become part of Future Group’s digital commerce business. This gives us all a much larger canvas to achieve our common goal of providing convenience & access to consumers across India in shopping for genuine products & services at great prices and top service levels, without going to a physical shop. Mr. Rajiv Prakash, CEO of Future Ecommerce, would like to welcome all business partners of Chaupaati Bazaar to the Future Group platform with a commitment to continue partnering with them and growing the business together. In the words of Mr. Kishore Biyani, “Future Group is committed to making significant  investments in building the digital commerce business. Having a strong phone commerce channel is integral to this vision. Chaupaati Bazaar is a phone commerce pioneer and we are proud to join hands with them in our journey.”

While we continue to support and grow your business with Chaupaati Bazaar & phone pe deal, the marriage with Future Group brings tremendous opportunity to our relationship with you:

1. Future Group has built a wildly successful marketplace in the real world by way of Central, a seamless mall format that supports 300 brand partners. Chaupaati Bazaar would now enable the group to build a virtual marketplace model for tens of thousands of brand and retail partners
2. Future Group receives 190MM+ footfalls across India through retail stores like Big Bazaar, Pantaloons, Ezone, Home Town and several others with total sales of ~Rs.10,000Cr in FY’10. These consumers now have an alternate method to shop from the retail brands they know and trust.
3. FutureBazaar.com is a leading e-commerce business of India and attracts millions of visitors to shop online. Recently, this business has further extended its reach using phone commerce.
4. Future Group is making more investments in scaling the phone commerce business reaching out through print, television, retail, SMS, user communities, and other media.
5. Future Group has a strong logistics and fulfillment network across India with industry-unique service levels that we can leverage